Do you want to find & fix revenue leaks on your site? Our 3-month conversion optimization program is designed to boost your revenue with AI-driven testing and personalization.
You work hard to generate your website traffic and spend tons of money on marketing. But how many visitors actually convert to your customers?
If you don’t create a shopping experience without any friction or you leave your customers with any concerns or doubts, they will buy from your competitors.
Shopping should be easy, especially on mobile. But how can you fix it?
Let our ecommerce conversion experts handle everything for you. We start with analysis, which includes 137+ data reports and customer research to find where your website leaks money.
Next, we create data-backed optimization strategy to improve your website using AI-driven tests and true 1-to-1 personalization.
We don’t just change titles or button colors; we improve the whole experience on your site. Your customers will love shopping with you when we’re done.
We tried to do many changes to increase mobile sales, but nothing really helped until we started to work with John. His team delivered the expertise we needed. They took the time to understand our business and rebuilt our mobile site to make it easy to use and to communicate our brand values. We saw great results in our conversion performance.
We have worked together for a number of years now and John has helped us completely transform our e-commerce site and improved all our KPIs. John takes an invested, hands-on approach to his work and he’s really passionate about it.
Pixelter has been doing a great job for Kohepets and we appreciate their help. Their conversion optimization strategy helps us with improving our online store and growing our sales.
How We Grow Your Sales
Process & Deliverables
Stage 1: Research & Insights
We begin with Ecommerce Audit of your site to understand your customer shopping behavior and to discover where your store is leaking money.
It all starts with a long call with you to learn everything about business and make sure you Google Analytics is setup correctly.
Next, we analyze your website data using advanced segmentation to identify the biggest conversion roadblocks. We also setup session recordings, clickmaps and scrollmaps to track how your visitors engage with site content.
Based on the collected insights, we use targeted customer surveys and on-site polls to understand your customers’ motivation and identify the reasons why they abandon your site.
By the end of the audit, we perform 137+ data reports including:
- Google Analytics Setup Review
- Conversion Funnel Analysis
- Visitor Behavior Analysis
- Audience Analysis
- UX Assessment
- Usability Testing
- Click & Scroll Maps
- Session Recordings
- Customer Surveys & On-site Polls
- Website Heuristic Analysis
- Competitor Analysis
- Cart Abandonment Analysis
Stage 2: Hypotheses Creation
Based on your Ecommerce Audit, we prepare a list of quick wins that can be deployed immediately without any need for testing. You can implement them in-house or we can handle them for you.
The rest of the insights from Ecommerce Audit is converted to the actual optimization blueprint with hypotheses, detailed specification of possible solutions and KPIs. We go over every item in the blueprint to assign them priority based on 3 main factors:
- Potential – How much improvement can be made?
- Importance – How valuable is the traffic to the page?
- Ease – How complicated will the test be to implement?
The prioritized list is used for creating a schedule for your AI-powered testing. With clear hypotheses, KPIs and priority for each test, we get started and focus on the most promising tests.
Stage 3: Testing & Analytics
We start working on implementing your conversion optimization strategy on your store. The program is designed for 3 months and dozens of variations for each of your funnel steps.
Every month, we create detailed mockups for each scheduled test based on its hypothesis and insights from your Ecommerce Audit. Our developers handle the development task without adding any extra work for your own team.
Once the changes are developed, we provide quality assurance to make sure everything works correctly on all devices. The final version is deployed via an optimization platform and we start the actual tests.
Depending on your traffic, we should have accurate results in around 3-4 weeks of testing. Our artificial intelligence dynamically servers different variants and uses machine learning for prioritization and attribution.
Stage 4: Reporting & Repeat
Results of each test are evaluated with Bayesian statistics. We give you an actual estimation of the probability of each variation being the best and estimated revenue growth from the implementation.
Every test provides more than just the results – it gives us customer insights that are used to improve our existing hypotheses. Knowing what helps your customers to make a purchase decision is the most valuable outcome because we can leverage that to get even better results in all our upcoming tests.
We create a detailed monthly report explaining the results, insights and measurable impact on your sales and profits. The monthly conversion report for your tests includes:
- Overview of performed tests – Detailed descriptions of what we were working on and what were the selected key performance metrics
- Test results – Easy-to-understand interpretation of measured results, conversion rate changes, insights about your customers, number of visitors in the test etc.
- Next month schedule – Description of tests for the next month
Pixelter’s reports come with a 60-minute call to walk you through all included details. It will help you understand the impact of our tests on your revenue and see how your KPIs improved.
Next, we go back to the “Stage 2” to update our schedule with the new insights and continue testing.
How much does it cost?
We’ll create a unique optimization strategy for your store based on the number of visitors and your monthly budget.
Our customers’ average ROI is 29x in just 6 months, high above the industry average. Let’s schedule a FREE strategy session and get your proposal.
How long does it take?
We’ll have the initial audit ready in just 3 weeks and then implement AI-driven personalization, continuesly improve your shopping experience and start running your every month.
The minimum length of our optimization plan is 3 months, but you’ll see the first boost in your sales within 4-6 weeks of working with us.
What to do next?
You don’t need Conversion Optimization if you don’t mind leaving money on the table every day. On the other hand, if you want to take away all the stress from your optimization process and increase your online sales, get a FREE strategy session & proposal!