Layer #1

Usability & UX

The starting point is removing any friction or distractions from your online store. It results in great product discovery including optimized search, filters and navigation. We also focus on delivering friction-less checkout process and creating app-like experience on mobile.

  • Quick product discovery
  • Easy to use forms
  • Optimized checkout
  • App-like experience
  • Mobile UI improvements
  • Speed optimization

Layer #2

Emotional Response & Persuasion

Your customers don't buy product features, but its benefits and how it'll make them feel. We optimize your product pages to trigger positive emotional response. The combination of cognitive biases and value perception helps your customers fall in love with your products.

  • Unique selling proposition
  • Explaining product benefits
  • Social proof
  • Cognitive biases
  • Value perceptions
  • Product engagement

Layer #3

Addressing Concerns

Unanswered questions kill conversions. Our research uncovers fear, uncertainty & anxiety of your customers. We address them directly to reduce your customers' risk aversion. From return policy to checkout security, we simply remove any reason not to buy.

  • Address doubts & anxiety
  • Trust & authority
  • Delivery & return policy
  • Security elements

Layer #4

Purchase Triggers

Give your visitors a reason to purchase right now. If you don't, there is a good chance they abandon their cart or buy from your competitors. We create urgency using emotional responses such as gratification, fear of missing out or many others to trigger their purchase.

  • Gratification
  • Limited stock & offers
  • Fear of missing out
  • Live product data
  • Delivery countdown
  • Abandoned cart recovery

Layer #5

Customer Lifetime Value

One of the biggest opportunities to generate extra revenue is to sell more to visitors who already decided to buy some of your products. From cross-sells to after purchase offers or customer retention, we identify the best strategies that fit your customer shopping behavior.

  • Cross-sell & Up-sell
  • Post-sale offers
  • Customer retention
  • Loyalty programs

Layer #6

Neuroscience & Habits

Create shopping experience focused on reward-motivated behavior. We include series of hooks triggering neurological response to make your visitors feel more engaged with your store. It allows them to build a new habit of shopping for your products and keep coming back.

  • Instant gratification
  • Micro-engagement
  • Gamification
  • Reward-motivated behavior
  • Building habits
  • Dopamine hits

Layer #7

AI Personalization

Our 1-to-1 personalization puts all previous layers on steroids. Every customer is different and we match their behavior to different psychological profiles to show only the most relevant elements. It results in a boost in the effectiveness of all your optimization.

  • 1-to-1 experience
  • Psychological profiles
  • Relevant purchase triggers
  • Personalized offers
  • Live website modifications
  • Product recommendations

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